The Elements of a Successful Rebrand

| July 22nd, 2015 | 5 comments

Let’s talk about how you’ve changed. How you’ve grown and evolved and are no longer the same person you were yesterday. Let’s talk about how when you go to your website and see your digital brand it makes you feel a little dead inside. It doesn’t have the zest it once did for you. It […]

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The Truth About Entrepreneurship

| June 24th, 2015 | 5 comments

Two weeks ago I was in Miami packed with back to back meetings, smiling and flying high making new friends, pitching new prospects and holding clear the potential of my vision amidst the sunny skies, palm trees and gorgeous beaches. I came back to Chicago ready to rebrand and pumped about my business. In between […]

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Is Your Business Misaligned with Your Brand?

| May 20th, 2015 | 5 comments

Have you ever experienced an “aha moment?” You know, that one moment that changed your perspective and subsequently your actions regarding an area of your life? It might feel like someone gave you different colored glasses for you to see through, or maybe just cleaned yours off. I often tell people that the most important […]

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The Elusive Niche and Why You Should Care

| April 18th, 2015 | 5 comments

Have you ever experienced the following? You’re at a networking event and you ask someone what they do. They respond, “I’m a marketing consultant.” There’s a few seconds pause so you follow up with “What type of marketing?” Them: All kinds. You: Who are your clients? Them: I have all types of clients. If you’re […]

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Hell Yes: The Key to Branding

| March 19th, 2015 | 5 comments

The answer you seek: Hell Yes! I wrote down in my journal once: “if you have to ask, then you already know.” This is usually in relation to whether or not to continue seeing someone or whether or not a business partnership is good for you. Around this time I found an article by Derek […]

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We Live in Public. Embrace it.

| January 22nd, 2015 | 5 comments

In 2009, I was introduced to a powerful documentary about the future of this digital landscape we live in called We Live in Public. In the film, the protagonist, Josh Harris, a dot-com visionary who has been penned the “Nostradamus of the internet,” creates an experiment where dozens of volunteers in New York City live […]

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The Biggest Branding Mistake Small Businesses Make

| December 15th, 2014 | 5 comments

Many small businesses make the mistake of taking themselves out of their business’ brand to make themselves seem bigger than they are. This can seem very appealing, but removing yourself from your brand can sometimes be a huge mistake. People resonate with other people. They identify with other people. The scariest thing about branding is […]

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The Future of Marketing: A Millennial’s Point of View

| November 22nd, 2014 | 5 comments

You’re hungry, you’re in a new city and you have a very specific craving. You’re thinking that you want samosas, but not just any samosas, the BEST samosas this city has to offer. If you were back in your hometown, you might know what spots to hit up for some fresh hot samosas, but you’re […]

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Why Every Entrepreneur Should Vipassana?

| October 22nd, 2014 | 5 comments

Vipassana meditation is the original meditation of the Buddha.  There are hundreds of Vipassana centers worldwide that will teach this meditation.  To find a Vipassana center near you please visit: www.dhamma.org. Everything is impermanent: If you’re a business owner you experience various highs and lows. There are times when business is booming so fast you […]

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